About AdRide

Mobile billboards built for measurement. Made in Australia, for Australian audiences.

AdRide pairs Australian drivers with brands that want their QR code in front of the audiences those drivers already pass. Custom stickers shipped to vetted vehicles, GPS-verified missions to the venues that matter, and per-scan attribution threaded back to the campaign that earned it.

The category — vehicle advertising — has run on estimated impressions and panel surveys for decades. We think the shape of the answer is verified delivery, counted scans, and payment that follows the proof. So we're building it.

What we're building

A two-sided marketplace for car-window advertising.

  • Drivers apply with their ABN, get matched to campaigns that fit their patch, and earn per GPS-verified mission.
  • Advertisers brief a campaign, get custom QR-coded stickers shipped to matched drivers, and watch scans roll into the dashboard.
  • The platform handles design, manufacture, shipping, GPS verification, attribution, and ATO SERR reporting.

Cohort 1 onboarding open

What AdRide delivers

Free sticker fulfilment

Custom designs manufactured and shipped at no cost to drivers.

GPS mission verification

Every paid mission validated by location data — no guesswork.

Direct bank payouts

Per-mission earnings deposited straight to your account.

ATO SERR reporting

Sharing Economy Reporting Regime handled by the platform.

What we believe

Four positions we won't quietly drop.

Stated up front so you can hold us to them — and so the brands and drivers we work with know what they're signing up for.

  1. 01

    Verified delivery, not modeled exposure

    Every paid mission is GPS-confirmed. Every QR scan is logged. Advertisers see what ran, where it ran, and what came back — not a panel survey.

  2. 02

    Drivers as independent operators

    Drivers run on an ABN, choose the missions they accept, and keep their own logbook. No always-on tracking. No quota games. No wage-capture model dressed up as a side hustle.

  3. 03

    Australia-only, on purpose

    We design for Australian streets, Australian regulators (ATO, SERR, ABN), and Australian audiences. One country, done properly, beats a thin-veneer global launch.

  4. 04

    Cohort 1: visible, not pretend

    We're early. The site says so. Case studies will be published with the numbers we and our pilot brands actually agreed to share — not embellished projections.

Cohort one

Pick a side of the kerb.

We're onboarding the first cohort of Australian drivers and pilot advertisers. Take a minute to tell us which side you're on — we'll come back with the relevant brief.