For Australian brands

Mobile billboards with QR-level attribution. Pay for delivered missions, not modeled impressions.

AdRide ships custom-designed stickers to verified Australian drivers, runs GPS-tracked missions to the venues your audience actually visits, and threads every QR scan back to the mission that produced it.

Attribution
QR-tagged stickers — every scan attributed
Delivery
GPS-verified missions — pay for confirmed delivery
Geography
Australia-only — local drivers, local audiences

What advertisers get

Production, distribution, attribution — handled.

  • Custom creative production

    Sticker design, QR generation, and manufacturing — all included in the campaign quote.

  • Geo-targeted distribution

    Pick the suburbs, venues, and time windows. Missions go where your audience already is.

  • Mission + scan attribution

    Per-mission delivery, per-scan engagement, per-suburb coverage — assembled into a single dashboard.

Cohort 1 onboarding open. Pricing confirmed in your campaign quote.

How it works for advertisers

Four steps from brief to attribution.

Custom creative, GPS-verified delivery, QR-coded scans — assembled into a single attribution view.

  1. 01

    Brief your campaign

    Tell us your audience, target venues, time window, and creative direction. Upload finished artwork or have AdRide produce it.

  2. 02

    Custom design + manufacture

    AdRide finalises sticker artwork, generates a per-driver QR code, and ships professional removable vinyl to matched drivers.

  3. 03

    Drivers run GPS-verified missions

    Drivers in your target areas accept missions to the venues you've chosen. Background GPS confirms each delivery — no manual reporting.

  4. 04

    Track scans + coverage

    Mission completions, QR scans, dwell, and per-suburb coverage land in your dashboard the moment GPS confirms the trip.

How attribution works

Verified delivery, counted scans — not estimated impressions.

Every paid mission is GPS-confirmed and every scan is logged. You see what ran, where it ran, and what came back — at the campaign, venue, and driver level.

  1. 01

    Unique sticker per driver

    Each sticker is printed with a QR code unique to the driver–campaign pair. Every scan tells you which car it came from.

  2. 02

    Mission delivered to a venue

    Background GPS confirms the driver parked in your target venue for the dwell window. No mission, no impression — and no charge.

  3. 03

    Audience scans, lands on your URL

    Scans hit your destination (your site, app, or a hosted landing page). Each scan is logged with venue, time, and the driver's mission context.

  4. 04

    Attribution joins it together

    Your dashboard threads mission deliveries, scans, and redirects together — so you can see what drove the result, not just that something happened.

Verified delivery vs. estimated impressions

The same dollars, but you see what they bought.

Static outdoor sells modeled exposure. AdRide sells confirmed delivery — and gives you the receipts.

Did the ad actually run?
Traditional outdoorModeled. Based on traffic counts and assumed dwell.
AdRideCounted. GPS confirms each mission to your target venue.
Did anyone engage?
Traditional outdoorInferred from panel surveys or proxy metrics.
AdRideCounted. Every QR scan tied to a venue and a mission.
Where did the audience see it?
Traditional outdoorAggregated to the format (billboard / bus / wrap).
AdRidePer-mission location, time, and dwell — auditable.

Pay only for what shipped

Missions that don't pass GPS verification don't bill — to you or the driver. The dashboard shows attempted vs. completed missions for every campaign.

Brand-safe by default

Drivers are vetted Australian sole traders with verified vehicles. Campaign creative is reviewed against driver livery before production — conflicts get rejected, not workshopped.

Campaign packages

Three shapes of brief. One pricing conversation.

Every campaign is quoted to your venue mix, mission cadence, and creative scope — not sold from a rate card. Pick the shape that fits and we'll come back with a quote.

Test the format

Pilot Brief

A short, contained campaign in a single venue cluster — designed to validate the creative and the format before scaling.

Best for
Brands new to outdoor or testing a new creative direction.
  • Single suburb or venue cluster (e.g. one Westfield + nearby beach precinct).
  • AdRide handles design, manufacturing, and matching.
  • Mission + scan attribution from day one.
Most common

Local Activation

A time-bound campaign across one Australian capital city — paired with a launch, an event, or a seasonal push.

Best for
Product launches, store openings, sponsorship moments, seasonal sales.
  • Multiple venue clusters across one capital city.
  • Mission cadence tuned to your launch timeline.
  • Per-venue scan and dwell breakdowns.
Sustained presence

Multi-City Reach

An always-on campaign across multiple Australian cities — building consistent presence in the venues your audience visits.

Best for
Established brands maintaining national salience or category awareness.
  • Multiple capital cities, refreshed creative cycles.
  • Cross-city dashboards, per-city attribution.
  • Account support for creative refreshes and reporting cadence.

Pricing depends on the brief — not a rate card.

Cost varies by venue mix, mission cadence, campaign length, and creative scope. Send us your brief and we'll come back with a quote — usually within a business day.

Talk to our team

Cohort 1 launch partners

Be in the first row of logos.

AdRide is onboarding its first cohort of pilot advertisers right now. Launch a brief with us and you become a published case study — not a quote on a slide deck.

Your logo

Slot 1

Your logo

Slot 2

Your logo

Slot 3

Your logo

Slot 4

Your logo

Slot 5

Your logo

Slot 6

Pilot Brief · coming soon

Single-cluster creative test

A two-week pilot in one venue cluster, designed to validate creative and measure scan-to-landing-page conversion before scaling.

What this case study will report
  • Verified missions delivered
  • QR scans per mission
  • Scan → landing page conversion
Local Activation · coming soon

Capital-city launch campaign

A four-week activation across multiple venue clusters in a single city, paired with a product launch — measuring presence, scans, and downstream actions.

What this case study will report
  • Per-venue mission counts
  • Scan dwell distribution
  • Coverage map by suburb

Want your brief in the first published case study?

Get in touch about Cohort 1 — we co-author the case study with you, with the numbers you've actually agreed to publish.

Apply for Cohort 1

Advertiser FAQ

Questions advertisers ask before sending a brief.

Cohort one

Get your QR on the road.

Sign up to brief a campaign, or talk to our team about Cohort 1 — we'll come back with a quote scoped to your audience, venues, and timeline.